Products

First seen at the 2024 first annual Great Lakes Fishing Expo in Ohio, is Glacial Roe! This soft bead is a faded white with blue pearl throughout th...

Peach has forever been a stable in the bead game -previously missing from the DR lineup. Introducing a natural peach with labratory grade white glo...

Introducing the new “Haymaker”. A juicy peach with white glow and white / yellow splatter. Throw it and it’s light out!  1/4” (6 mm): 24 beads  5/1...

The Heavy Hitters Soft Bead Pack was designed with specific regions in mind. 10 top colors for the area, all in one box! Each slot contains two siz...

The Heavy Hitters Soft Bead Pack was designed with specific regions in mind. 10 top colors for the area, all in one box! Each slot contains two siz...

The Heavy Hitters Soft Bead Pack was designed with specific regions in mind. 10 top colors for the area, all in one box! Each slot contains two siz...

The DR Rod Hugger is the perfect rod accessory. A quick and easy way to secure multi-piece rods preventing tangles and damage during transport and ...

Bring the heat with the Inferno soft bead. This bead is a super bright pink-red hybrid with orange texture and a hint of blue pearl to bring it all...

This 56pc Commissary Pack was introduced at the Greater Niagara Fishing Expo 2025. Designed specially for the Niagara River and Lake Trout, this bo...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Charcoal and black with dark leather Death...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Chocolate and beige with light leather Dea...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Green and charcoal with natural leather De...

Introducing the Life Sentence Pack. This 18 slot customizable pack is perfect for the hardcore angler. All you need to do is pick 18 of your favori...

Want a Life Sentence pack, but not sure what you need? You're in the right spot! Just answer a couple questions below and we'll put together the be...

The Mother Of All Beads! With explosive green glow with white and orange mottling this bead destroys anything in it’s path! A great bead for any wa...

A fisherman’s favorite coffee cup. Perfect for a hot cup of joe or bourban. Whatever way you fill it, get buzzed in the morning and get ready to sl...

Introducing the *NEW* Mystery Skull Box! A box filled with an assortment of death roe soft beads in various fish slaying colors and sizes for both ...

Inspired by Mother Nature. One of the OG soft beads in the lineup, this natural roe color is as real as it gets. A great soft bead for clear water ...

The DR Rod Hugger is the perfect rod accessory. A quick and easy way to secure multi-piece rods preventing tangles and damage during transport and ...

The Nightmare soft bead is a bold red with white and black splatter. Loaded with red glow - Nightmare is a staple color targeting west coast salmon...

For 20 bucks, this pack is a no brainer for both avid anglers and beginners alike. A quick & easy, yet exciting gift idea for the holiday seaso...

New for Fall 2025 - Death Roe OG Steelhead Hoodie! Rock the river in style today!  60% Polyester / 40 % Cotton Dark Heather Made in the USA 

The Okuma Sheffield Centerpin Reel is sure to raise the bar for a quality centerpin reel at an affordable price. Okuma once again has hit a home ru...

Perfect for hiding while robbing river banks and lookin fly!This premium heavyweight garment has a athletic fit and is completed with a fleece line...