Products

A UV red egg with a bright chartreuse blood dot, new for 2026! First seen at the Greater Niagara Fishing Expo in Niagara Falls, New York. A good co...

Bring the heat with the Inferno soft bead. This bead is a super bright pink-red hybrid with orange texture and a hint of blue pearl to bring it all...

This 56pc Commissary Pack was introduced at the Greater Niagara Fishing Expo 2025. Designed specially for the Niagara River and Lake Trout, this bo...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Charcoal and black with dark leather Death...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Chocolate and beige with light leather Dea...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Green and charcoal with natural leather De...

Introducing the Life Sentence Pack. This 18 slot customizable pack is perfect for the hardcore angler. All you need to do is pick 18 of your favori...

Want a Life Sentence pack, but not sure what you need? You're in the right spot! Just answer a couple questions below and we'll put together the be...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

The Mother Of All Beads! With explosive green glow with white and orange mottling this bead destroys anything in it’s path! A great bead for any wa...

Introducing the *NEW* Mystery Skull Box! A box filled with an assortment of death roe soft beads in various fish slaying colors and sizes for both ...

Inspired by Mother Nature. One of the OG soft beads in the lineup, this natural roe color is as real as it gets. A great soft bead for clear water ...

One of our top beads (Nat Roe) with a red blood dot, new for 2026! “Natural Born Killer” was first seen at the Great Lakes Fishing Expo in Girard, ...

The DR Rod Hugger is the perfect rod accessory. A quick and easy way to secure multi-piece rods preventing tangles and damage during transport and ...

The Nightmare soft bead is a bold red with white and black splatter. Nightmare is a staple color targeting west coast salmon and steelhead. Hang on...