Products

Introducing the new “Haymaker”. A juicy peach with white glow and white / yellow splatter. Throw it and it’s light out!  1/4” (6 mm): 24 beads  5/1...

The Heavy Hitters Soft Bead Pack was designed with specific regions in mind. 10 top colors for the area, all in one box! Each slot contains two siz...

The Heavy Hitters Soft Bead Pack was designed with specific regions in mind. 10 top colors for the area, all in one box! Each slot contains two siz...

The Heavy Hitters Soft Bead Pack was designed with specific regions in mind. 10 top colors for the area, all in one box! Each slot contains two siz...

New for the 2026 fall season. This bead is a semi-transparent amber yellow made to resemble the look of a natural salmon egg. Excels in high pressu...

The DR Rod Hugger is the perfect rod accessory. A quick and easy way to secure multi-piece rods preventing tangles and damage during transport and ...

A UV red egg with a bright chartreuse blood dot, new for 2026! First seen at the Greater Niagara Fishing Expo in Niagara Falls, New York. A good co...

Bring the heat with the Inferno soft bead. This bead is a super bright pink-red hybrid with orange texture and a hint of blue pearl to bring it all...

This 56pc Commissary Pack was introduced at the Greater Niagara Fishing Expo 2025. Designed specially for the Niagara River and Lake Trout, this bo...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Charcoal and black with dark leather Death...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Chocolate and beige with light leather Dea...

Rock some Death Roe style while catching the big ones. This Flex Fit snap back is light and breathable.  Green and charcoal with natural leather De...

New for the 2026 fall season. A light semi-transparent yellow soft bead. Excels in clear water where a more natural presentation is recommended. 1/...

Introducing the Life Sentence Pack. This 18 slot customizable pack is perfect for the hardcore angler. All you need to do is pick 18 of your favori...

Want a Life Sentence pack, but not sure what you need? You're in the right spot! Just answer a couple questions below and we'll put together the be...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...