Products

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

*NEW* for summer 2026 ITO meat rigs - tournament ready meat rigs. Available in many proven colors including Death Roe exclusives. Whether you’re ru...

New for the 2026 fall season. A fresh minty green paired with our signature strong green glow. This bead excels in low light or semi-murky water co...

The Mother Of All Beads! With explosive green glow with white and orange mottling this bead destroys anything in it’s path! A great bead for any wa...

Introducing the *NEW* Mystery Skull Box! A box filled with an assortment of death roe soft beads in various fish slaying colors and sizes for both ...

Inspired by Mother Nature. One of the OG soft beads in the lineup, this natural roe color is as real as it gets. A great soft bead for clear water ...

One of our top beads (Nat Roe) with a red blood dot, new for 2026! “Natural Born Killer” was first seen at the Great Lakes Fishing Expo in Girard, ...

The DR Rod Hugger is the perfect rod accessory. A quick and easy way to secure multi-piece rods preventing tangles and damage during transport and ...

The Nightmare soft bead is a bold red with white and black splatter. Nightmare is a staple color targeting west coast salmon and steelhead. Hang on...

Our very first Fresh Ink decal and a classic. Available in 4” x 6” and 8” x 10”  

*NEW* for summer 2026 The DR Fresh Ink OG Tee - rock the OG tee in style whether your on the water or out on the town. Carry the Death Roe mojo wit...

For 20 bucks, this pack is a no brainer for both avid anglers and beginners alike. A quick & easy, yet exciting gift idea for the holiday seaso...

New for Fall 2025 - Death Roe OG Steelhead Hoodie! Rock the river in style today!  60% Polyester / 40 % Cotton Dark Heather Made in the USA 

The Okuma Sheffield Centerpin Reel is sure to raise the bar for a quality centerpin reel at an affordable price. Okuma once again has hit a home ru...

Stay warm out on the water this fall and winter with the Death Roe premium cuff beanie. Forest green hat embroidered with a tan DR logo to show you...

This opaque, bright UV orange glow puts the hurting on brown trout everywhere.  1/4” (6 mm): 24 beads  5/16” (8 mm): 20 beads 3/8” (10 mm): 18 bead...

Pacific Pink is a west coast variant of the Dead Roe soft bead. Pinker than the original - this natural dead egg imitator excels in the pacific nor...

Glow Peach with a red blood dot, new for 2026! First seen at the Greater Niagara Fishing Expo in Niagara Falls, New York. Glows in the dark 1/4” (6...